Local.com powers local business directories for HomeTownLocator.com


Corporation (NASDAQ: LOCM), one of the leading local online media companies, today announced that the company now powers 50 local business directories for HomeTownLocator.com, owned by HTL, Inc.

HTL supports profiles for 179,000 cities, towns, neighborhoods, and populated places in the United States. Local.com’s private label local business directory, Local Connect, powers the local business directories for the 50 state-level sites of HomeTownLocator.com.

“The Local.com platform helps us dramatically increase traffic and monetize traffic to our sites,” said Matt Smith, President and CEO, HTL, Inc. “We were extremely pleased with the performance from the local. com and saw our directory traffic increase by over 150% in the first few months after the platform launched. ”

Local.com’s Local Connect platform provides:

  • A user-friendly interface that includes customizable templates, a carousel of scrolling business listings, enhanced maps and more.

  • Company profile pages with ‘business cards’ at a glance containing key company information and social sharing tools.

  • Increased traffic and monetization opportunities with higher conversion rates and a guaranteed revenue sharing model.

  • New relevant local business content to better connect targeted consumers with local businesses in local markets.

“Our partnership with HTL extends our network beyond traditional regional media groups to effectively connect ready-to-buy consumers with businesses at the hyper-local level,” said Rick Szatkowski, senior vice president and general manager of Local. com, owned and operated / network properties. “Not only does this represent the flexibility of our platform to support publishers of all sizes, but it complements our strategy of supporting local businesses with tools to strengthen their online presence and connect with new customers. ”

To see a sample of HomeTownLocator.com sites, visit: http://ca-directory.hometownlocator.com/search.pg?z=Beverly+Hills%2C+CA&q=lawyers.

Local.com’s leading regional network of media publishers powers approximately 1,500 regional media sites, which also serve more than 8,000 subscription advertisers across the United States.

Local.com partners earn advertising revenue through Local Connect and advertiser subscription fees.

About Local.com®

Corporation (NASDAQ: LOCM), one of the leading local online media companies, enables physical businesses to connect with customers online using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and over 100,000 geographic category websites. The company distributes daily offers to hundreds of thousands of email subscribers in 14 markets through Spreebird, rich media ads through Rovion.com, and real-time product inventory information from over 60,000 retailers nationwide via Krillion.com. To advertise or for more information visit: http://www.local.com/.

Forward-looking statements

This press release contains forward-looking statements that involve risks and uncertainties regarding the expected financial performance of Local.com Corporation, as well as the strategic and operational plans of Local.com. Actual results may differ materially from expected results, and reported results should not be taken as an indication of future performance. Potential risks and uncertainties include, among others, our advertising partners who pay us less RPC and revenue for our research results, our ability to adapt our business following changes in our monetization partners, our ability to monetize the Local domain .com, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local search technologies, our ability to market the Local .com domain as a destination for consumers seeking local search results, our ability to grow our business by improving our local search services, including through of the companies we acquire, the future performance of our OCTANE360 business, the integration and future performance res of our corporate buying social network, our Krillion business and our Rovion business, as well as any other businesses we may acquire, including our newly acquired Screamin Daily Business Transactions, our ability to successfully expand our Spreebird business into new markets, including through acquisitions, such as the acquisition of Screamin Daily Deals, the possibility that the information and estimates used to predict the anticipated income and expenses associated with the businesses we acquire may not be accurate, difficulties in executing integration strategies or achieving anticipated synergies, the possibility that integration costs and future costs associated with the businesses we acquire will be higher than expected, our ability to successfully expand our sales channels to new and existing products and services, our ability to increase the number of businesses that ac support our advertising products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively use the technologies of our acquisitions, our ability to develop our products and our sales, marketing, finance and administration and successfully integrate r infrastructure expansion, as well as our reliance on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements and general economic conditions. All forward-looking statements reflect our current views regarding future events and are subject to these and other risks, uncertainties and assumptions regarding our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are sourced from third party service providers hired by the company.

Our most recent annual report on Form 10-K / A, subsequent quarterly reports on Form 10-Q and Form 10-Q / A, recent current reports on Form 8-K and Form 8-K / A, and other securities and stock exchanges Documents filed by the Commission address the above-mentioned risks as well as other significant risk factors that could contribute to such differences or otherwise affect our business, results of operations and our financial situation. The forward-looking statements in this press release speak only as of the date on which they are made. We assume no obligation to publicly revise or update any forward-looking statement for any reason.

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