WhatsApp begins testing local business directories
WhatsApp already lets you chat with businesses, but you may soon be able to find them through the app as well. This week, the company began testing a directory feature that allows users to browse and contact local stores and services on WhatsApp. The tool is currently only available in São Paulo, Brazil, but a screenshot shared by Will Cathcart, the manager of WhatsApp, shows that you can use the feature to sort businesses by category and how close they are to you.
Matt Idema, vice president of commercial messaging at Facebook, said Reuters the test covers “thousands” of businesses and services. He added that the company would then have to make the feature available in India and Indonesia. “Based on feedback from people who have tried it over the next few months, we will consider expanding this service to other cities and other types of businesses available on WhatsApp,” Cathcart said. said separately on Twitter.