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WhatsApp tests local business directories to help customers find stores, cafes and more

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WhatsApp has become more than just a messaging app in recent years. It has 2.5 billion active users worldwide, it is the primary messaging app for many users, and it is even partially a payment app in some places. In some places, this is the easiest and most efficient way to contact a business. Today, the company is testing adding local business directories to help customers find stores, cafes and more.

The test is currently live in São Paulo, Brazil, which is home to millions of small businesses. In an interview with ReutersFacebook’s vice president of commercial messaging Matt Idema said India and Indonesia are likely good candidates to expand the feature. Same said Reuters that before, companies would promote their WhatsApp numbers on packaging or websites or use Facebook ads to get users to chat on WhatsApp.

WhatsApp has also said it will not store people’s locations or their search results. As the company was recently criticized by the Irish Data Protection Commission and fined € 225million, it is possible that it wants to play as safe as possible with the data at this time. users.

In the same interview, Idema said that WhatsApp still intends to add ads to the app. “There’s definitely a route on ads, which is Facebook’s core business model, which in the long run I think in some form or another will be part of WhatsApp’s business model,” he said. declared. WhatsApp reports that approximately one million advertisers are currently using Facebook and Instagram’s “Click WhatsApp” ads to send users to the messaging app. WhatsApp has shopping tools like product catalogs and shopping carts that consumers use to buy from businesses on WhatsApp.



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